Normative Role of Journalism
Journalism and media sources are important in every society. Without journalists and the news media, there would be no ‘window on the world’— we would have little way of knowing what was happening in our communities or in the world beyond our immediate experience. There are several key factors that journalistic practices should respect, and that citizens have come to expect of journalism:
- Organizing knowledge – making chaotic information organized and comprehensible, and going behind publix relations and official positions to uncover special interests;
- Truthfulness – in the media, sources of information should be clearly stated so that citizen can judge relevans, reliability, and potential biases; important unanswered questions should be noted with an expectation of a follow-up if controversy exists;
- Public interest – in the work they do, journalists can do much to further the public interest by equipping citizens with the information they need to take part in public affairs;
- Independence – it should be clear that public interest in citizens’ debate should must take place over and above personal biases; commentators must examine “both sides of the coin” (discuss ideas they both agree and disagress with); and journalists must show independent thinking in their work.
- Forum for public criticism and problem solving – the news media should offer several channels for public interaction (letters, e-mail, phone contact or public forum); citizen s also expect that media give them access to space or airtime to allow conversation in their own “language” with fellow citizen; further, they expect that a broad representation of views and values is visible in news coverage;
- Accountability – the media should monitor all those who exercise power, not only government, but also important publix and private bodies; by holding the powerful to account, the media can inform community thinking. Media should also have systems whereby journalists and their principals can be held accountable;
- Proportional and relevant news – citizens have a need for timely knowledge of important issues and trends; reports should not overstate or understate the true nature of threats and risks;
- Balancing privacy and the right to know – citizens expect media professionals to balance the public right to know with the personal right to privacy (cf. Fackson Banda, UNESCO, 2009).